Designing The Face of Alturian
Alturian, a SEA-based holding company, derives its name from altitude, symbolizing ambition. With the mantra "Leads Tomorrow," it balances youthful energy with professional credibility. This project transforms that vision into a sleek, strategic, and engaging company profile website.
Project Type
Website Dev
Location
Indonesia
Role
Fullstack
Company
Alturian
Industry
Enterprise
Timeline
5 months
Design Approach
Crafting Alturian’s digital presence meant striking the right balance—bold yet refined, playful yet professional. The design embraces a deep navy and vibrant orange palette, creating a sense of trust, ambition, and energy.
Visual Language
- Clean, structured layouts for a modern and professional feel
- Hand-drawn scribble accents add a touch of playfulness and personality
- A mix of bold typography and subtle animations keeps the experience dynamic
- Navy blue → Stability, trust, and corporate presence
- Bright orange → Energy, innovation, and forward-thinking
The website uses Spectral, a serif typeface that brings a sense of sophistication and credibility, while still feeling modern and adaptable. Its sharp edges and refined details make it a perfect fit for Alturian—bridging the gap between corporate professionalism and youthful ambition.
Development Approach
Tech Stack
Fast, scalable, and optimized for performance
Efficient styling with a clean, consistent design
Pre-styled components for rapid development and a polished look
Performance & Optimization
- Incremental Static Regeneration (ISR) → Ensuring fast load times while keeping content fresh
- SEO Optimization → Structured metadata, clean URLs, and best practices for search visibility
- Strapi → A flexible, headless CMS for quick content updates without developer bottlenecks
Design Approach
Crafting Alturian’s website meant balancing bold professionalism with a touch of playfulness. The visual direction reflects the company’s ambition (navy blue) while injecting energy and innovation (vibrant orange).
Visual Language
- Clean, structured layouts → Ensuring a professional and polished look
- Scribble accents & dynamic elements → Adding a youthful, energetic feel
- Subtle animations & bold typography → Keeping the experience engaging yet refined
- Navy blue → Stability, trust, and corporate presence
- Bright orange → Energy, innovation, and forward-thinking
The website uses Spectral, a serif typeface that brings a sense of sophistication and credibility, while still feeling modern and adaptable. Its sharp edges and refined details make it a perfect fit for Alturian—bridging the gap between corporate professionalism and youthful ambition.
Next Steps
Multi-Language Support
- Expanding content accessibility for a broader SEA audience
- Implementing language toggles with seamless locale detection
- Enhancing user experience & accessibility with a toggleable dark theme
- Ensuring consistent branding & readability across both light and dark modes
